We campaign on all issues at Pakistan level that may affect consumers but we also have key priorities:

Integration of consumer policy into all Pakistan Policies :-

Consumers Association of Pakistan calls for consumer policy to be taken into account in all other Pakistani policies. This provision must be implemented by concrete policy decisions and institutional changes. The Pakistani Institutions need to take initiatives to ensure that consumer policy becomes an integral part of policy development across all Commission Directorate-Generals, as well as in the Council and Pakistani Parliament decision-making processes.


Food Safety :-
Consumers are more than ever interested in the origin, characteristics, quality and nutritional properties of the food they purchase. They know that food production, processing and breeding methods have become much more intensive, and that the use of pesticides, fertilizers and chemicals has increased. Recent developments such as BSE, dioxins, and other food scares have led many consumers to question the safety of their food. Reassurance is no longer sufficient; we must create the conditions in which consumers have good reason to feel confident about the food they eat. Food safety has a direct impact on all core consumer rights, and is therefore one of our main campaign areas.


Unfair Commercial Practices :-
Every day consumers are confronted with unfair trading practices. Timesharing, door-to-door selling, prize draw shots, online shopping are just some of the areas in which such methods are used. Vulnerable consumers, children and teenagers are particularly exposed to unfair marketing. This makes it all the more reprehensible.

Campaign for a Reform of the Common Agriculture Policy :-
CAP supports a radical reform of the current Common Agricultural Policy. We feel that the current Common Agricultural Policy is not sustainable from an environmental, financial, social and economic point of view. Pakistani consumers are very much concerned about the food they eat, and more particularly about food safety, quality, nutrition, information and choice.


Financial Services :-
A Single Market in financial services will only develop if consumer requirements are taken into account. Ensuring a high level of consumer protection is essential to enhance consumer confidence, and to allow us to benefit from more choice.

Consumers and Competition :-
We are broadly satisfied with the reform of the distribution regime adopted by the Trade Organizations. The Commission stood firm on multi-branding (the possibility for dealers to sell more than one brand in the same showroom), on facilitating access to spare parts and technical information for independent repairers and on softening the link between sales and servicing. 

Pharmaceuticals :-
Personal health care involves choices among many possible treatments. Consumers and patients need good quality, relevant and reliable information. We must be aware of all potential benefits and dangers of a medicine to allow a real choice as to the most appropriate treatment in consultation with our doctor. Information must be scientifically valid, up-to-date and balanced. It should promote comparison between drug, non-drug, and even non-treatment. Facts, hypotheses and conclusions should be distinguished and uncertainty acknowledged.

Sustainable consumption :-
Consumers are in contact with a vast range of everyday products containing chemicals. The existing outdated legislation does not offer adequate consumer protection; all the more so as there is extremely limited knowledge available on the majority of these chemicals. Consumer Association Of Pakistan  has proposed a new system to regulate chemicals called REACH (Registration, Evaluation, and Authorization of Chemicals). We see the REACH proposal as an important step in the right direction, as it intends to phase out the most problematic substances and to gain more information about chemicals. We welcome the proposals, but would point out that they fail to address, or to address adequately, some key consumer issues.

Consumers need more information on how to lead a more "sustainable" way of life. At the moment consumers not only receive insufficient information on dangerous chemicals in every-day consumer products but also on the energy efficiency of electronic equipment and the energy used during “stand-by”. The Manufacturers should offer  a guarantee to consumers that they buy products that fulfill the highest ecological criteria. We are concerned though that the Pakistani Flower is lost in a jungle of many other "ecological", "green" and "natural" claims. In order to avoid confusion, it is fundamental to encourage the use of one single ecological label that would inform all consumers, in Pakistan, that the product they buy respects the environment.